Global Innovation Forum 2022 Global Innovation Forum 2022

ANINA Culinary Art(Israel)

ANINA creates next-gen food experiences for future-minded consumers by using food waste

#futurefood #upcycledfood #fooddesign

Category:

Agri-tech, Food-tech

Overview:
We create unique RTC meal capsules that are 100% natural, rich in vegetables and nutrients, and made from food waste. We pack food using our unique technology.

Advantages of our technology:
ANINA is the only company that creates laminate that can be used to encapsulate food as we do. Our patented production process starts by selecting the most delicious ingredients, regardless of their appearance. We use dehydration to maintain the nutrients of the ingredients and, at the same time, create beautiful shelf-stable laminates. From these amazing laminates, we make capsules. Our patented technology enables us to control how and when the capsule will break down during the cooking process in the microwave. This way, not all the ingredients are cooked at the same time. So, the consumer gets this delicious and healthy meal with a fantastic variety of textures and flavors every single time.

Our business model:
Our G2M is in a B2C model, focusing on early adaptors in Gen Z and Young Gen Y.Since this is a shelf-stable product, we will be selling in 2 types of channels:1. DTC and online marketplace - leveraging the benefits from the fact our capsules are 99.5% dry, making them simple to carry, simple to transport, and have 12 months of shelf life. 2. Physical natural and premium groceries. A vast amount of the marketing efforts will be for the first trial of the product to overcome the sense of the strangeness of the capsule.

Our aim for business:
[Target department / division/ companies]
Business development, Food companies, Ingredients companies, G2M partners

[Principle Objective of exhibiting at GIF]
To find joint venture partners
To find PoC partners

Recommended by

International Division, Osaka Chamber of
Commerce and Industry (OCCI)

TEL:+81-6-6944-6400

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