Overview：
We showcase two products powered by our awarded EEG signal sensing device, AURA.

1) Wevex is a platform that integrates EEG into existing VR headsets bringing brain signal monitoring into 3D video games and the metaverse.

2) Miraisense is a neuromarketing solution that analyzes brain signals -cognition, emotions- and eye tracking data of consumers exposed to videos and brands.

Advantages of our technology：
Our product one, Wevex, is a hardware and software platform that integrates EEG electrodes into an existing VR or AR headset, and wirelessly post-processed cognitive state data (cognitive, visual, and auditory attention) to a computer, so it can be used to control feature of the VR/AR application, or simply to understand the user’s cognitive behavior during a particular experience.

Our product two, MiraiSense, is a neuromarketing solution that 1) acquires brain signals and an eye gaze data of a user while watching a video or website, 2) analyzes cognitive and visual attention as well as the exact location where the consumer is looking at within a video, and 3) provides a report to the marketer about the impact of the video. MiraiSense helps businesses craft bullet-proofed strategies that get the target market attention to stand out and generate the perception and impact that you aim to generate.

Our business model：
Our business model is two-fold. On one side, a B-to-C model will allow us to directly provide our platform to researchers, developers and marketers who are interested in optimizing their VR/AR apps. We are planning to open an online-store where consumers can easily acquire the product. On the other hand, we will strongly focus on strengthening a B-to-B approach in which we could sell licenses to developer companies so they can integrate our system into their consumer VR/AR headsets or apps.

Our aim for business：
[Target department / division/ companies]
Strategic VC partners, beta testers, sales representatives, R&D and Business Development

[Principle Objective of exhibiting at GIF]
To find joint venture partners
To find sales representatives
To find users

Business partners in Japan：
We have our partner "Mirai Innovation Research Institute" is in Osaka.

URL：
https://aura-neuro.tech/